The Sally-Ann Creed® brand was born out of a need for self-healing. Founder Sally-Ann Creed embarked on a journey to educate herself on all things nutrition, which resulted in an undeniable passion and love for the wellness industry. After curing herself, she felt it was her duty to share this knowledge and provide solutions for those in desperate conditions themselves. This led her to open her own practice. In doing so, she wanted to supply good, quality products to her patients, and the Sally-Ann Creed® brand was born.

The brand developed from Sally-Ann’s practice, talks, books, newsletter, health store and courses. She added products organically over time, creating tailored solutions for her clients, and always striving to add new and improved products for her customers and their needs. What started off as a small practice and home shop, has developed into one of South Africa’s leading brands, that is trusted for its nutritional benefits, science-backed data, and proven track record.

Owner, Roxy Davis: I’ve been an admirer and follower of Sally-Ann Creed’s nutritional philosophy for many years, and in 2020 I had the opportunity to purchase the Sally-Ann Creed business. I am proud to continue her strong legacy into the future as we introduce her products to many new people and spread her message of wellness through nutrition.

I’m a 9-time SA Surfing Champion, professional Surf Coach, business owner, mother, and founder of the Roxy Davis Foundation. Out of the water, I’ve completed an Honours Degree in Psychology and Communication through the University of South Africa (UNISA), building on my qualification in Sports Psychology. I’m registered as a Psychological Counsellor with the Health Professions Council of South Africa. I am currently studying for a Degree of Master of Philosophy in Disability Studies at the Department of Health and Rehabilitation Sciences of the University of Cape Town. My research topic is “How children with disabilities in the Western Cape experience participating in a surf therapy programme”.